Monetize your Facebook page and earn money;
You want to get started with a
really good content strategy because a content strategy is the foundation for
everything that you're going to do on social media (Facebook) and really for marketing in
general. That's going to map out everything that you need in a one sheet so
that you can have an effective content plan to grow your page, your list and
accomplish all of your goals.
There are three ways for you to
monetize your content on Facebook.
👉Facebook subscriptions.
👉In-stream ads
👉Brand collaboration
So, let's dive into each one of
these, so you know what they are and what the requirements are for you to
qualify for them with Facebook.
👉Fan subscriptions;
This is where you can do a
monthly recurring subscription with your followers to give them extra added
value. This could be extra trainings, extra digital services, one on one consultations.
Whatever it is that you want to
charge people on a monthly basis, you can do this with Facebook fan
subscription. So, in order to qualify for fan subscriptions, the first thing is
you have to have 10,000 people that follow your page, and you're going to need
one of these two things. You're going to need 5000 post engagements over the
course of 60 days. OR You're going to
need 180 views on your videos, again, in the course of 60 days.
These are the measurements that
Facebook has so that they know exactly like how engaged people are going to be
when it's really worth it for them to offer this to you and really even if to
be worth your time. They want to make sure that you have a really good audience
in place that's engaging with you before you offer something like this.
👉Brand collaborations;
Brand collaborations allow for
other brands to find you and use your followers to promote their products or
service. You would post as yourself promoting their product or service. You can
do this with things like products, merchandise, all kinds of stuff. So once
your qualified brands can reach out to you and offer you money in exchange for
postings. People are still iffy on whether this is a good thing or not. It
allows for brands to connect with people in a new trusted way because Facebook
is acting as the hub, and there's a whole qualification process but oftentimes
people feel that they're not getting offered enough money for what it's worth, especially
because Facebook is taking such a big percentage of these posts. That's why a
lot of people choose to do this themselves, but you might not be able to have
access to brands any other way, so it's still worth opening up for your page So
how do you qualify?
In order to qualify, you have to
have a minimum of 1000 followers. That's their measurement for getting started
with this, and then they want you to have 15,000 engagements in 60 days, or
they want you to have 180,000 views on your videos over the course of 60 days, or
they want 30,000 one minute views on your three or longer minute videos.
👉In-stream ads;
Have you ever been watching a
Facebook video and at that 60 second mark and ad is going to pop up and it's
usually 10 to 15 seconds promoting something like a product or a service or something
local to your area. Well, these are called in-stream ads, and this is how a lot
of video creator shave found financial success on Facebook. So, in order to
qualify for in-stream ads you have to have a minimum of 10,000 followers and
30,000 one-minute views on your videos that are over three minutes long.
This is why it is recommended that
you should be making long form videos on Facebook that are a minimum of three
minutes long because eventually you're going to qualify for in-stream ads which
is a great way for you to make residual income.
In order to qualify for your live
streams to get ads, you need to have a minimum of 2000 followers and your live
stream needs to get 300 concurrent views at one time So how this means is one
you have 2000 followers, and over 300 people are watching your live stream at
one point, but what's really cool is that once you meet this qualification, literally
while you're live streaming, you'll get a little pop up on Facebook saying this
qualifies for an ad break and you can take it to make ad revenue from your live
stream.
What's kind of neat about this is
it has a lower threshold for followers, but a higher view count during that
live stream. A lot of people will get their views for their live streams
afterwards So this is a good thing for you to work towards on your live
streams.
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